Ford has announced an increase in U.S. auto sales for 2025, driven by strong consumer interest in its hybrid models and affordable pickup trucks. The company reported a six percent growth in annual sales to 2,204,124 vehicles, up from 2,078,832 in the previous year. Fourth-quarter sales also saw a 2.7 percent increase.
This marks Ford’s best annual sales performance since 2019. The uptick in sales comes amidst a challenging year for the automotive industry, with tariffs and the elimination of the $7,500 U.S. electric-vehicle tax credit affecting market conditions.
Ford attributed the sales growth to the popularity of its base vehicle models, which provided buyers with affordable options in a high-priced market. The company experienced a surge in hybrid vehicle sales, up nearly 22 percent to 228,072 units, and a significant increase in the sales of its compact Maverick truck, which rose by about 18 percent to 155,051 units.
Andrew Frick, head of Ford’s gas and electric-vehicle operations, highlighted the impact of Maverick sales on addressing market affordability. Additionally, Ford’s F-series trucks saw a sales increase of 8.3 percent, with total sales reaching 828,832 units. The Ford Pro Transit van also set a new annual sales record.
In a strategic shift, Ford announced plans to discontinue certain electric vehicle models and replace the fully electric F-150 Lightning with a model featuring a gas engine to recharge the battery. The company will also scrap the next-generation electric truck, known as the T3, and cancel planned electric commercial vans.