WhatsApp is reportedly working on a new feature for Android users to better organize chats and reduce spam. The feature, still in development, will automatically move business chats to a separate section after a certain period. This update aims to declutter the main inbox and allow users to focus more on personal conversations. The feature is expected to be rolled out in a future update, specifically targeting business chats that send offers and updates.
The new functionality, shared by WABetaInfo, offers a glimpse of how business chat filtering may work, with messages being shifted to a dedicated list 24 hours after being received. This feature is likely to benefit individuals who receive marketing messages and wish to reduce notification overload.
In addition to this upcoming feature, WhatsApp has introduced other recent updates, including a username feature for connecting without sharing phone numbers, enhancing privacy. The messaging platform is also testing a noise cancellation feature for voice and video calls, which intelligently filters out background noise for clearer communication in noisy environments. These updates are part of WhatsApp’s efforts to improve user experience and privacy.